Fashion and lifestyle ecommerce player Myntra has launched its CSR initiative in association with Union Textile Ministry, to work directly with weavers and promote the hand loom industry.These products will retail on Myntra via a dedicated online store, thereby creating a one-stop shop for all hand loom products.
During its upcoming Annual Brand Summit Myntra is launching, “The Tech Threads” as its new hand loom brand on November 2nd in Bengaluru.Which will be unveiled by Smriti Irani, Textiles and Information & Broadcasting Minister,India.
“It delights us to be a part of an initiative that is engaged in preserving our country’s rich textile and cultural traditions. Myntra’s first ever CSR program is committed towards rejuvenating and growing the hand loom sector by offering necessary assistance to the weavers and garnering maximum support from like minded brands for the cause. We are also aiming to achieve a ten-fold growth in sales of hand loom ethnic wear for women, over the next one year,” said Ananth Narayanan, CEO, Myntra and Jabong.
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